Keynote Speaker: Brooke Walker Recap
The fabulous Brooke Walker from KSL’s Studio 5 was the keynote speaker for the conference. She set a wonderful tone that encouraged all of us to not just be a blogger, but to be an influencer! Jani from Jani Serendipity said it best when describing Brooke’s speech, “Fabulous. Inspiring. Influencing…Uplifting. Comforting. Educational. Friendly. Awesome. Cool. Captivating. Informative. Enlightening… and Winning!”
Brooke highlighted six ways how we can be an influencer. My top three were:
1. Find a focus. Brooke mentioned in her speech to ask yourself one question. Why do I blog? It could be a number of reasons, but to find your focus or “theme” for your blog is so important! To do this, you’ll need to look inside yourself as to why you spend your time blogging. Once you’re able to identify this then you’ll find your mission. As a blogger our purpose should be to improve upon, to give back, and to share. Brooke said, “Find a focus that is bigger than you, commit to a cause, and add your passion to it.”
2. Add your voice. There’s millions of bloggers out there, one way to set yourself apart from others is to add your voice. If you’re having a guest post on your blog, add your voice to it at the end. Don’t be afraid to do this!
3. Play up the positive. Brooke mentioned about the article written by Emily Matchar from Salon.com who wrote the infamous article, Why I can’t stop reading Mormon housewife blogs. In this article, the author describes herself as a young feminist atheist who can’t bake a cupcake, but she asks herself one question, “why am I addicted to the shiny, happy lives of these women?” At the end of the article, Matchar confesses why she is so obsessed with these blogs, “…the basic messages expressed in these blogs — family is wonderful, life is meant to be enjoyed, celebrate the small things — are still lovely.”
Brooke goes on to say how the discussion of how blogging can create an unrealistic picture of life. “Shame on them think this way!” Brooke said. Brooke encouraged all of us to not be afraid to play up the positive because we need more happy in our lives.
To listen to Brooke’s keynote speech and to hear and watch the Build Your Blog Conference classes for $29 go to this link.
Make sure you sign up for the Build Your Blog Conference 2014! It’s going to be bigger and better!