Build Your Blog Series: Increasing Page Views
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1. Link Parties and Blog Hops
This is seriously one of the best and easiest ways to help your blog grow. There are so many blogs out there who host weekly link parties and hops and the more that you can get your posts out there, the more traffic that you will see. We set aside a certain amount of time each day to link up to as many different parties as we can. Blog hops also fall into this category- putting yourself out there as much as you can is only going to benefit you in the long run.
Check out our post that we shared earlier all about link parties– if you have ever had a question about a link party, it’s answered here!
Here are a couple of places with HUGE lists of link parties:
2. Use Social Media
Facebook and Twitter are some of our best friends . . . Facebook is the second most popular website in the world (second only to Google) and you need to have it included with your blog if you want to grow. Shortly after we started our blog, we made a Facebook page so that our fans could follow us there instead of checking our website everyday (but we were hoping that by seeing us on Facebook, they would want to click through to our website to see what we were up to). We share each post on Facebook and have found that once something is posted on Facebook, many people will share the post on their own personal timelines, exposing us to their friends and followers (and helping us reach a broader audience and gain more followers). Facebook is an easy way to personally connect with your readers. They chose to “like” your page for a reason- they want to see what you are doing. It is a great way to build relationships with readers and also with other bloggers and businesses.
For some great Facebook tips, check out this post where we share our best Facebook tips.
We consider ourselves to still be Twitter newbies and we are still learning new tricks to Twitter everyday. It took us a long time to finally set up a Twitter account, but we did notice a spike in our traffic when we started connecting with others on Twitter. Twitter also gave us another platform to connect with our readers, other bloggers, and MANY businesses, which turned into huge sponsors for us.
There are studies (like this one from SEOmoz) that show there is a strong correlation between people who use both Twitter and Facebook will have an increase in their Google search rankings. Twitter is definitely something you want to look into if you have not already!
When we started using Twitter, we found this post from Blogging With Amy EXTREMELY helpful!
3. Make Your Site “Sticky”
I like to think of your site being sticky like a sheet of flypaper: once a fly is on there, he’s not coming off. Have you ever visited a site and found that you just have to keep reading and see what else they have to offer? There have been a few sites where I have easily spent an hour just going through their old posts and reading their story. You want your site to suck people in and make them stay for a while.
When you look at your Google Analytics, it will tell you the average duration of time that people spend on your blog when they visit (ours is about 1 minute and 40 seconds). That means I only have 1 minute and 40 seconds to make an amazing impression. Is there going to be something that catches their eye and makes them want to click on it to see more? Here are a couple of things that we have done to try and make our readers stay on our site longer:
-Feature your most popular posts. In our sidebar, we have our top 10 most popular posts listed. We hope that people will see something that they like and click on it.
-At the bottom of each post, we have added a LinkWithin widget that automatically generates other posts that the reader might like. It includes the title of the post and also a small thumbnail picture of the post. We see a lot of traffic from this everyday.
-Refer to past posts with links that readers can click on in each post. We try to include these links throughout each post and sometimes we will even list similar posts (especially recipes) that we think the reader might want to read. This is also a good way to introduce your reader to some of your early posts- chances are people didn’t see many of your first posts.
Here are a couple more articles about making your site “sticky”:
Before we started blogging, we honestly had no idea what Pinterest even was. We did know that it provided us with a lot of traffic each day (more than 75% of our traffic currently comes from Pinterest) and so we started looking into it a little more. Pinterest is taking the blogging and social media world by storm! There are currently 11.7 million registered Pinterest users, and that number is growing by an average of 200,000 daily! (via AppData). The bottom line is this: If you want your blog to grow, you have got to be on Pinterest.
Here are some of the best tips that we have found when it comes to Pinterest:
5. Connect with Other Bloggers
To get ahead in this blogging world, it’s important to have blogging friends who can help you every step of the way. When we first started blogging, we viewed other blogs as the competition, but we have come to learn that it’s actually quite the opposite! Even blogs that contain similar content have a completely different following than we do. Here are some things that helped us connect with bloggers from all over the world:
-Attend a blog conference. There is nothing that will help you meet other bloggers more than hanging out with them all in one place. It is incredible being able to meet so many bloggers face-to-face. We loved talking to other bloggers and finding out what works for them; picking their brains about the best ways to grow. We have learned so much more just from talking to other bloggers than we have from any class that we have attended. (Here is another shameless plug- if you are looking for a great conference to attend, be sure to check out our Build Your Blog Conference that is going to be happening on February 16, 2013. We are packing the day full of informative classes and it would be a great way to connect with other bloggers! Registration is now open!)
-Even if you can’t attend a blog conference, try to find other bloggers who live near you and arrange a time when you can meet. Even if you just all meet up for dinner, it’s a great way to connect and talk about ways to help your blogs all grow. Collaborating with other blogs whom most likely have different followers than you will only help you all grow. Plus, it’s so fun to talk with other people who share a passion for blogging just like you do!
-Leave comments on other blog’s posts. Make sure that they are true, genuine comments that show you are engaged in their blog. There are a couple of blogs who even show their “Top Commenters” in their sidebar, which would be a great way to get some traffic to your site, too! Be sure to be positive and say only nice things- we all know how bad it makes us feel when people say mean things.
-Follow other blogs on Facebook, Twitter, Google +, and any other way you can. Leave comments on their Facebook page, re-tweet their posts, share their posts on Google + . . . anything to let them know you support them and love their work (and a lot of times they will return the favor!).
Here are a couple of other posts about connecting with other bloggers: