Hi! This is Steph - sister #4 from SixSistersStuff. When we first started our blog, we looked at some of the blogs we admired and tried to include everything we loved about them on our site. One thing they all had in common: GIVEAWAYS. And I mean really great giveaways. We've found that giveaways are a great way to increase traffic and build better relationships with our readers - who doesn't love a free gift card or some sweet swag? :)
Here are a few guidelines that we used (and still do) when hosting a giveaway:
1. Learn the demographics of your site.
As you understand the demographics of site, you will gain a better understanding of how to gear your giveaways to your readers. Alexa.com has a great tool where you can see your demographics. Under their "audience" tab, you will find the statistics for the age, gender, education, and browsing location of your followers. When scheduling giveaways, make sure that the product or service is something your readers would be interested. Don't be afraid to turn down giveaways if they don't fit your demographics. If your following is older women with no children, they are definitely not going to be interested in a giveaway for children's clothing (no matter how great it is).
2. Start Small.
When we first started hosting giveaways, the first few were items we made ourselves! We slowly started giveaway items or gift cards we bought. We ate the expense, but it helped us gain followers. Then we started reaching out to smaller Etsy stores and blogs to see if they would want to sponsor a giveaway on our site. This way it's a win-win. You get a great giveaway and gain followers, and the company will see an increase in traffic. If you want to take a look at some of our giveaways here's the link. You may have to laugh at our first attempts - we started small, but we've grown a lot since then!
3. Combine Forces.
This is one of the greatest ways we've seen to increase followers not only on your blog, but on other social media outlets as well. We recently teamed up with some of our favorite blogs for this giveaway, and we saw amazing results. When you coordinate efforts with other blogs, their followers are introduced to your site and vice versa. Another great thing about working with other blogs for a giveaway: you can have bigger and better prizes without breaking the bank.
4. Contact, Contact, Contact.
Make sure you have a button or a tab in a very visible area where potential sponsors can get the information to contact you. In addition, don't be afraid to start contacting other people. The worst the can say is no, right? Get in touch with companies that fit your demographics, and let them know you'd be willing to host a giveaway of their products on your site. Some of our best giveaways happened because we reached out to contact companies we love. Not only is it a great way to host a sweet giveaway you are sure your readers will adore, but the company who sponsors the giveaway will see benefits as well. Don't forget to remind the companies of that, either. ;)
5. Make it Count.
If you're going to host a giveaway, get as many people as you can to enter. Let ALL of your followers know. If they're not following your blog directly, make sure that those following you on Facebook, Twitter, Pinterest, and Google Plus know about it. As soon as your giveaway goes live really push it on those outlets - pin it, tweet it, and post it. Let the companies you contact know that you share your giveaways on all your social media outlets - the more eyes that will see their product, the more willing they will be to sponsor a giveaway.
Hosting giveaways are a great way to give something back to your loyal followers. The giveaways we hosted have helped strengthen the relationship between us and our readers and there is nothing better than letting someone know they've won a prize! :) With each giveaway, our number of followers increases, as will yours.
Looking for more ways to grow your blog?
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Six Sisters' Success: 10 Ways to Grow Your Blog
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